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Popular Media in India



The popular media in India comprises of:
  • Cinema
  • Radio
  • Television

Indian Cinema or Indian film industry is often referred to Bollywood, which is the largest is terms of revenue generated as well as the number of films produced. Indian Cinema has some of the finest actors, singers and directors that have brought it international fame.

Besides the national Radio (All India radio), there are numerous FM channels. These privately owned FM channels play both Hindi and English music for the targeted customers that are operational in a few select metropolis cities. However, the right to relay news is solely reserved for All India Radio (National Radio).

Television or the small screen is one of the most popular media in the Indian setting. Initially, the television broadcasting in India began with Doordarshan (National Television). With the liberalization of the market, there has been an emergence of several privately owned channels. These privately owned channels can be enumerated as:
  • Zee TV
  • Aaj Tak
  • NEO Sports
  • BBC
  • UTV Movies
  • STAR TV
 
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