Her home-productions known as Balaji Televisions has produced about 25 serials, majority of which are still on air. Some of the popular serials produced under Ekta Kapoor's production are Kyunki Saas Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Ki, Kkusum, Kahin Kisi Roz amid others. Her Production House even ventured into some Bolloywood Flicks inclusive of Krishna Cottage, Koi Aap Sa, and Shootout at Lokhanwala, Woodstock Villa.
For her exceptional entrepreneurial skills and achievements, Ernst & Young (E&Y) honoured her with Startup Entrepreneur Of The Year award in 2001.
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